Help BC millennials prepare appropriate business attire in an affordable and efficient way.
Millennials(Born between 1981 - 1996) in British Columbia face a dilemma. They want to look professional and appropriate by dressing formally at work. However, they can't get value from spending money on them. Specifically in BC, the major millennial-targeted labour market doesn't require to wear formal. This cause more hesitation to buy business attire for millennials.
Culture is more flexible than the previous generation, however, wearing a business-appropriate wardrobe is still expected. Furthermore, formal suits can present a positive impression and give a better opportunity.
This report provides a comprehensive analysis of how to help millennials in BC prepare business attire to present a positive impression in the professional world.
From this case study, I will be able to uncover BC millennials’ lifestyle and habits to determine what makes them hesitate to buy formal attire. The research aims to help millennials in BC find an affordable way to dress formally and an efficient way to boost their confidence and work performance. And ultimately, help them to get better opportunities in their work.
2022. OCT - DEC (10 weeks)
Solo student project for BrainStation UX BootCamp
There’s an interesting disconnect around millennial workers.
of millennials say they prefer dressing up for work as it boosts their confidence and performance.
of them say they’ve had a manager speak to them about dressing more professionally.
They know formal dress boosts their work performance but struggled with dressing appropriately. What makes this disconnection?
Millennials wear formal attire rarely and irregularly, so they don’t want to spend more money to dress up.
Millennials hold only 10% of the wealth compared to the previous generation.
So they much consider the affordance and spend less money.
60% of millennials have embraced the sharing economy.
They have been reluctant to buy luxury goods and unnecessary items because they want to keep less and reduce the burden of ownership.
In terms of the BC labour market, 70% of the industry in BC employees don’t wear formal attire often.
Instead, they wear uniforms or casual.
Wealth gap between boomers and millennials
Millennials are choosing to rent, not buy.
BC labour market, employees mostly wear uniforms or casual.
4 out of 6 my interviewees confirm they find professional wear not worth the price for how little they wear it.
Decontextualized user interviews
“I have one piece of formal wear, so it's not enough. But I don't want to buy more because I rarely wear them. It would be better to rent or borrow rather than buy new ones. ”
- Participant #3, Structural steel detailer
Identify Key Themes
“I don't find a point of invest that money to have something. It is good to have one, but don't need 4 or 5 suits.”
- Participant #2, Car Sales Person
"I have to wear a uniform at work. Outside work, I only attend a few events and don't have to dress up often. I mostly wear athletic wear. I think formal attire is not involved in the typical average Vancouver lifestyle."
- Participant #5, Registered Nurse
“I donate the clothes that are still good quality but don’t fit me at all. Maybe someone uses them at a good price. It feels better than just throwing away.”
- Participant #1, Healthcare Worker
How Might We help millennials in BC prepare appropriate business attire in an affordable and efficient way to increase their chances of giving a good impression so that they can get a better opportunity?
User Experience Mapping
User Stories and Core Epic
(Chosen Core Epic)
As a Suits Renter, I want to search for suits by occasion so that I ensure I dress appropriately for different situations.
As a Store Manager, I want to let users know the policy so that I can prevent any accident or damage.
As a Suits Donor, I want to check who rented my suits so that I feel good about I help someone.
Task: Searching and Filtering Interview Attire
UI Inspiration Board
Scenario: To search for men’s interview suits for the IT industry and rent one of them.
Overall Testing Results
Prototype Major Improvement
Brand Colour Scheme
Final High-Fidelity Prototype
Search suit by occasion
Search by interview, business, wedding and so on and find perfect matched one.
Reserve your rental pick up and drop off location & time
Select location and time to pick up the item at your convenience.
Discover the story of suits
Check out who was preowners, when they worn it, and what they’ve achieved with their formal wears.
Happy Path User Flow
Responsive Marketing Website
Expand platform, increase users